Ally May Carey founded Substance in 2013 – In that time, Substance has secured its place as one of Australia’s go-to destinations for all things style, beauty, health and travel.
Ally is dedicated to bringing you a fresh take on fashion and lifestyle. She loves to share a unique outlook through writing and imagery.
Prior to founding Substance, Ally kept busy with a modelling career and running a vintage online store; Who Killed Bambi. She has been featured in national campaigns for adidas, Lorna Jane,_ Charlie Brown, Vitasoy,_ and 7-11 just to name a few. Who Killed Bambi has been featured widely in publications such as: Frankie, Peppermint Magazine, The Sydney Morning Herald and Fairfax Media Publications as well as gained a national and international customer base.
Substance is a destination for style, fitness and inspiration. She has worked with numerous Australian and International brands which include but are not limited to : adidas, Nike, Ford, David Jones, Tony Bianco, Seafolly, NEXT, Virgin, Giorgio Armani, Moroccan Oil, Wella, Sunglass Hut and Uniqlo.